M01covering marketing site and in-product surfaces
1
Identity + UI kit
Case · Collab Hub
Brand & UI · 2024
A Web3 collaboration brand that earns trust before it asks for a wallet.
Collab Hub is a Web3 collaboration platform whose previous surface looked like every other crypto product — dark mode, neon accents, anonymous mascots.
- Client
- Collab Hub
- Year
- 2024
- Scope
- Brand · UI · Product surfaces
- Role
- Brand and product design partner
- Team
- 1 designer
- Duration
- 8 weeks
01
The engagement
Context, approach, and the decisions that mattered.
The brief was a brand and UI system that could signal credibility to enterprise partners and remain legible to crypto-native users without splitting into two identities. We delivered a wordmark, a compact UI kit, and product screens that treat collaboration as the subject rather than the token.
- 01
Trust before wallet connect
Marketing and product share one typographic voice and one color logic. The first screen a partner sees is indistinguishable from the first screen a user sees after connect.
- 02
A kit, not a moodboard
Every component maps to a documented primitive. The team ships new flows by assembling from the kit, not by inventing one-off screens.
02
Selected artifacts
A small spread from the engagement.
03
Outcome
The numbers we agreed to ship against.
M02in the final system — no gradients-for-the-sake-of-it
0
Crypto clichés
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