M01consolidating four legacy properties
1
Site
Case · KKL
Web · 2023
An institutional site that earns its institutional weight.
The KKL Sayarot programme had been operated across four legacy web properties whose information architecture had drifted apart over a decade.
fig. 01 — kkl · web · 2023
01
The brief
Context, constraint, and the part that mattered.
The brief was a single site that consolidated the programme into one navigable surface and looked like the institution behind it without leaning on the institution's heritage as a substitute for design. We rebuilt the IA around the programme cycle, simplified the visual system to a small set of primitives the institution can operate, and shipped a site that the team has not asked us to touch since handover.
02
Approach
What we did, in the order we did it.
- 01
IA from the programme cycle
The information architecture follows the programme's annual cycle, not the institution's internal departments. Visitors find what they came for in the same number of clicks every season.
- 02
Operable by the team
Every page template is operable by the institution's in-house team. No template requires our involvement to update.
03
Selected artifacts
A small spread from the engagement.
fig. 02 — artifact 1
04
Outcome
The numbers we agreed to ship against.
M02in the first season
+54%
Programme sign-ups
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