M01homepage and product story — enough to pitch investors and recruit
2
Key screens
Case · Web3 Company (concept)
Concept · 2023
A corporate Web3 site that reads as a company, not a token sale.
The brief was a website concept for a Web3 infrastructure company that needed to look credible to enterprise buyers and legible to developers — two audiences that most crypto marketing sites fail simultaneously.
- Client
- Confidential (concept)
- Year
- 2023
- Scope
- UX · UI · Website concept
- Role
- Product design partner
- Team
- 1 designer
- Duration
- 3 weeks
01
The engagement
Context, approach, and the decisions that mattered.
We designed a homepage and a product narrative screen around clarity of offer, proof of traction, and documentation entry — not around token price charts or anonymous 3D renders.
- 01
Company, not coin
The layout prioritizes what the firm builds and who already uses it. Visual novelty is subordinate to comprehension.
- 02
Engineering-ready UI
Components map to a small set of primitives so the concept can be implemented without a second design pass.
02
Selected artifacts
A small spread from the engagement.
03
Outcome
The numbers we agreed to ship against.
M02that survives translation into engineering without a redesign
1
UI language
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