M01from order to first draft
24h
Median delivery
Case · Logo Express
Product · 2024
A productized service shipped as a self-serve product.
Logo Express is a productized identity service whose value proposition is delivery speed without quality loss.
fig. 01 — logo express · product · 2024
01
The brief
Context, constraint, and the part that mattered.
The brief was to make the experience itself feel productized — a single self-serve flow from brief to handover, with the studio's operating workflow embedded inside the customer's view of the order. We rebuilt the brand around the proposition (24-hour delivery, no template work) and shipped a site whose order flow is the operating pipeline rather than a wrapper around it. The result is a service whose customers no longer need to email anyone to know where their order is.
02
Approach
What we did, in the order we did it.
- 01
A flow that is the workflow
The customer-facing order flow is the operating workflow. There is no second system the studio uses behind the scenes — the same record drives both views.
- 02
Brand as proposition
The brand was rebuilt to look exactly as fast as the service is. Every visual decision reinforces the proposition; nothing decorates it.
03
Selected artifacts
A small spread from the engagement.
fig. 02 — artifact 1
fig. 03 — artifact 2
fig. 04 — artifact 3
fig. 05 — artifact 4
fig. 06 — artifact 5
fig. 07 — artifact 6
fig. 08 — artifact 7
fig. 09 — artifact 8
fig. 10 — artifact 9
fig. 11 — artifact 10
fig. 12 — artifact 11
fig. 13 — artifact 12
fig. 14 — artifact 13
fig. 15 — artifact 14
fig. 16 — artifact 15
04
Outcome
The numbers we agreed to ship against.
M02from briefing to handover
1
Self-serve flow
M03in the operating pipeline
0
Manual hand-offs
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